Licensing Agreement for Baileys™ Indulgent Products

Keytone has signed a licensing agreement for the manufacture and distribution of premium ready-to-drink Baileys™ non-alcoholic coffee flavoured milk drinks and premium Baileys™ powdered beverages.

The range under license will commence with 3 flavour SKUs, being Original Irish Cream Iced Coffee, Iced Mochaccino and Iced Butter Caramel & Sea Salt with new product development well advanced to bring additional premium ready-to-drink flavours to market in the near future. Premium Baileys™ powdered flavour products will also be introduced to market from 1 August 2020.

The products are currently distributed nationally throughout Australia at Caltex Petroleum Stations, with further national ranging at Beer Wine Spirits (“BWS”) (Woolworths Australian retail chain of 1,352 liquor stores), expected imminently. Keytone will also look to roll-out the licensed Baileys™ range through its existing expansive national distribution footprint. Initial indications for distribution opportunities in New Zealand, Hong Kong and Taiwan are promising in these markets with strong demand and upside expected over the short to medium term. These distribution channels offer further upside for Keytone’s proprietary product branded suite, including our KeyDairy, Tonik and SuperCubes brands.